About Snatched

What we do and why we built it

Snatched is an AI-powered styling app for young people aged 7 to 16. It helps them plan outfits from the clothes they already own, see how new pieces might look before buying, and build confidence in their own sense of style.

Where the idea came from

Snatched began with a ten-year-old called Grace and a bedroom floor covered in clothes. She had plenty to wear and still couldn't decide, because knowing what you own and knowing what to wear turn out to be two completely different problems — particularly the night before a party.

Her idea was simple and, once she'd said it, fairly obvious: what if all your clothes lived somewhere you could actually see them, and something clever could help you put them together? What if you could tell it "I've got a garden party on Saturday" and it would work out the rest?

That's the whole app, really. Grace is still our most demanding tester, and she is not shy about telling us when a suggestion is wrong.

How it works

A user photographs the clothes in their wardrobe and Snatched builds a digital closet. From there they can ask for outfit ideas for a specific occasion — a birthday party, the first day of school, a beach holiday — and the app suggests combinations from what they already have. Where the wardrobe doesn't cover an occasion, Snatched says so plainly and suggests items that would work.

Virtual try-on

Users can see clothing applied to their own photo, or generate a styled version of a complete look. It's a way to picture an outfit before committing to it — and, when it comes to shopping, to reduce the returns that come from buying blind.

Our approach to young users

Snatched is designed for families. Purchases are never made inside the app; when a user finds something they like, the item opens on the retailer's own website, where an adult completes any transaction. Parents can set spending guidance and review what their child is looking at.

We don't show advertising to children, we don't sell personal data, and we don't use engagement mechanics designed to keep young people on the app longer than they mean to be.

Who we are

Snatched is an independent product built by a small team who believe styling tools for young people should be creative and encouraging rather than appearance-anxious. The app is run by My Snatched Limited, registered in England and Wales; the team works from Monaco, and the app is available worldwide.

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